Hi, I'm Tijana a recent marketing graduate based out of Toronto! This is my portfolio.

This project was a capstone I completed in my Advertising & Communications class, the assignment was to create an integrated marketing and communcations plan for a skincare brand whether new or old product so that is where The Pimple Patch was born. Above you find the pitch presentation for the launch which fits the brand guidelines and is a comprehensive pitch to cover the advertising plan for the project launch. 

This project was to create an add showing off Hershey's Cookies 'n' Creme.

The idea for me was to show off the key components that made it so good and the simple tagline of the best of both worlds was created. Building off the tagline I needed a way to show off everything and the bar so I decided on a milk splash and cookies falling on it with the bar on the middle and the concept you see on your left was created.

This was a group project I had the pleasure of working on and we were tasked with assessing the Harvard business case for Under Armour and creating recommendations for how the could invest in their business in the future.

In the group we brainstormed many ideas and our main focus ended up laying on an AI app, a sustainable sportswear line and a focus on corporate partnerships.

The app is where my focus was, and the idea behind it was to have a tiered subscription system that allowed for the user to have many different features based on their subscription tier. Although the app design is fairly basic it was meant to show a basic proof of concept.