I am continually trying to improve myself and learn more about the industry and gain experience. Although my work experience may lie on the side of product marketing I carry knowledge on all aspects of marketing and have done projects within my education surrounding them.
Dedicated marketing professional with over 2 years of experience in developing and executing successful product lines. Proven records of increasing brand visibility and driving lead generation through strategic planning. Adapt at analyzing market trends and competitors landscaping to identify opportunities for growth. Excellent communications and collaborations skills. Seeking to contribute my skills to enhance efficiency in a dynamic and forward thinking organization.
Excellent verbal and written communication skill
Strong organizational and prioritization skills
Strong attention to detail
Marketing strategy, product promotions and value propositions
SEO optimization
Intermediate Salesforce experience
Microsoft Office Tools: Excel, Word, PowerPoint, OneDrive
Adobe Suite: Photoshop, Premiere Pro, Illustrator
Data Analysis including SAS
Dome Productions, January 2024 - Present
DED Operator - Freelance
Effectively communicated with customers, peers, and management
Assisted in the creation of E-Mail marketing
Created Planograms and assisted customers in product decisions
Collaborated in the creation of new products, catalogues, and other customer-facing functions
Assisted in marketing, sales and day-to-day operations with clients including: Loblaws, Walmart, and Canadian Tire
Created and updated content databases for client websites
Collaborated with cross-functional teams to streamline communication and improve the overall efficiency of sales and marketing operations
Conducted competitor analysis to identify emerging trends and opportunities
Unique Party Favors, August 2021 – February 2024
Sales & Marketing Associate
Effectively communicated with customers, peers, and management
Assisted in the creation of E-Mail marketing
Created Planograms and assisted customers in product decisions
Collaborated in the creation of new products, catalogues, and other customer-facing functions
Assisted in marketing, sales and day-to-day operations with clients including: Loblaws, Walmart, and Canadian Tire
Created and updated content databases for client websites
Collaborated with cross-functional teams to streamline communication and improve the overall efficiency of sales and marketing operations
Conducted competitor analysis to identify emerging trends and opportunities
Create and implement initiatives that will improve sales conversion and activation
Create detailed sales performance reporting
Prepare for management strategy discussions, weekly, monthly and quarterly results
Analyze, deep dive on key performance indicators and take action if necessary
Maple Leaf Sports and Entertainment, September 2019 – March 2020
Snack Vendor
Delivered responsible and friendly food and beverage service to fans.
Ensured policies & regulations are followed
Followed all Maple Leaf Sports and Entertainment policies and procedures.
Provided friendly and informed responses to fan inquiries.
Monitored and controlled inventory accurately
Dr.Leonard Mann Optometry, September 2017 – February 2018
Administrative Assistant
Described and educated patients on treatments and testing procedures.
Documented procedure and exam details for proper charges and billing to patient and insurance company
Educated patients on proper eye wear care and maintenance
Answered calls, checked patients in/out, followed up with patients’ appointments and booked new patients.
York University - Bachelor of Commerce, Specialization in Marketing
September 2019 – June 2024
Relevant Coursework
Advertising, Communications, and Branding
Full Integrated-Communications plan with a focus on the Media Buying Plan and the creative creation on the project
Created compelling ad copy and creative – won the class award for best Big Idea
Created effective media-buying plan that was rated as within the top-3 of the class
Developed an understanding of advertising within a brand and how to properly position a brand with advertising.
Market Research & Strategy
Completed successful strategy reassessments based on business cases
Created compelling market research plans based on given company goals including sample questionnaires, a comprehensive sampling plan, and a comprehensive competitor analysis
Conducted market analysis to assist in company understanding of market shifts and current positioning
Google Digital Marketing & E-commerce, May 2024